Avanish Sahai of Demandbase: B2B Marketing Focuses on Accounts Not Individuals

Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers. Sahai explains what account-based marketing is …

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