11 Takeaways: 2014 State of Enterprise Social Marketing Report

In 2014, Forrester Consulting conducted research with the goal of uncovering how the world’s largest companies organize, plan, and execute social marketing efforts. For the 2014 State of Enterprise Social Marketing Report, Forrester Consulting surveyed 160 senior leaders managing or overseeing digital or social marketing – Director, Vice-President or C-Level executive – at companies with revenue …

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